About
Virginia Folonari
Direction & production
I've always been between creativity and decision making. I'm a Libra in fact: writing my path between two dimensions and finding equilibrium in it.
I started young, as a game with my brothers to pass the long summers at home: we made videos, we took pictures, we invented secondary worlds. It developed into work.
At sixteen I was backstage at the Edinburgh Fringe Festival, at nineteen I was at Bocconi studying Economics, and at twenty-two I was at Accademia Teatro alla Scala and Politecnico di Milano, applying my management skills in the creative world, for real. Learning to stand between those who decide and those who create.
After that, some years producing campaigns, installations and events, in various roles.
Today I give myself space to breathe my creativity and to stay with what inspires me the most — the stories of others. Through creative direction and production, I find the way to give them shape.
What inspires me
the movement of light stories of others family origins scenes of everyday life small gestures family traditions colours writing nature books
